{"id":13750,"date":"2026-06-25T16:39:02","date_gmt":"2026-06-25T19:39:02","guid":{"rendered":"http:\/\/localhost:8888\/anfavea\/?page_id=13750"},"modified":"2026-08-14T15:53:32","modified_gmt":"2026-08-14T18:53:32","slug":"programas-automotivos","status":"publish","type":"page","link":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/","title":{"rendered":"Programas Automotivos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Desde\u00a02013, o\u00a0setor automotivo brasileiro possui um programa espec\u00edfico\u00a0garantindo\u00a0previsibilidade regulat\u00f3ria\u00a0e seguran\u00e7a\u00a0para que as\u00a0empresas\u00a0possam\u00a0investir\u00a0em projetos de pesquisa e desenvolvimento.\u00a0Esse papel cabe hoje ao MOVER, o Programa Mobilidade Verde e Inova\u00e7\u00e3o, criado em 2024. Ele sucedeu o Rota 2030 e nasceu com o objetivo de estimular o desenvolvimento tecnol\u00f3gico, fortalecer a competitividade e acelerar a transi\u00e7\u00e3o de nossa ind\u00fastria a uma economia de baixo carbono.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover-1024x530.png\" alt=\"\" class=\"wp-image-900126\" style=\"aspect-ratio:1.9321306234300069;width:721px;height:auto\" srcset=\"https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover-1024x530.png 1024w, https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover-300x155.png 300w, https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover-768x397.png 768w, https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover-1536x794.png 1536w, https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover.png 1744w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#cb30e0\"><strong>MOVER: a nova pol\u00edtica industrial do setor automotivo<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" style=\"color:#cb30e0\"><strong>Entenda o que\u00a0mudou nas metas obrigat\u00f3rias para comercializa\u00e7\u00e3o de ve\u00edculos<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desempenho estrutural e Tecnologias assistivas<\/strong>&nbsp;<strong>\u00e0 dire\u00e7\u00e3o<\/strong>: o Rota 2030 j\u00e1 havia estabelecido metas para incluir tecnologias&nbsp;de desempenho estrutural e dire\u00e7\u00e3o assistivas para ve\u00edculos leves.\u202fO MOVER trouxe tecnologias&nbsp;inovadoras&nbsp;e&nbsp;prev\u00ea&nbsp;a cria\u00e7\u00e3o de programa espec\u00edfico para ve\u00edculos pesados&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reciclabilidade veicular<\/strong>: pela primeira vez, o programa automotivo trouxe uma exig\u00eancia de reciclabilidade dos ve\u00edculos, baseada na norma ISO 22628. As metas de reciclabilidade passam a valer a partir de 1\u00ba de janeiro de 2027.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reciclagem de ve\u00edculos:&nbsp;<\/strong>o MOVER trouxe a cria\u00e7\u00e3o&nbsp;de um programa de reciclagem de ve\u00edculos&nbsp;em fim de vida, nele os fabricantes de ve\u00edculos que optarem por participar do programa poder\u00e3o ter acesso \u00e0 benef\u00edcios espec\u00edficos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Efici\u00eancia energ\u00e9tico-ambiental<\/strong>: o Rota 2030 olhava sobretudo para o consumo dentro do motor, o conceito chamado de \u201cTanque \u00e0 Roda\u201d, que mede a energia gasta pelo ve\u00edculo. O MOVER amplia esse olhar e adota o conceito do \u201cPo\u00e7o \u00e0 Roda\u201d. Assim, passa a considerar toda a cadeia da fonte de energia, desde a origem&nbsp;do combust\u00edvel at\u00e9 o momento em que ele move as rodas,&nbsp;incluindo&nbsp;a unidade de controle CO2eq\/km.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pegada de carbono<\/strong>: outra novidade \u00e9 a introdu\u00e7\u00e3o do conceito de pegada de carbono medida ao longo de todo o ciclo de vida do ve\u00edculo, o conceito chamado de \u201cdo ber\u00e7o ao t\u00famulo&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde\u00a02013, o\u00a0setor automotivo brasileiro possui um programa espec\u00edfico\u00a0garantindo\u00a0previsibilidade regulat\u00f3ria\u00a0e seguran\u00e7a\u00a0para que as\u00a0empresas\u00a0possam\u00a0investir\u00a0em projetos de pesquisa e desenvolvimento.\u00a0Esse papel cabe hoje ao MOVER, o Programa Mobilidade Verde e Inova\u00e7\u00e3o, criado em 2024. Ele sucedeu o Rota 2030 e nasceu com o objetivo de estimular o desenvolvimento tecnol\u00f3gico, fortalecer a competitividade e acelerar a transi\u00e7\u00e3o de nossa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-conteudo-single.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13750","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programas Automotivos | Anfavea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programas Automotivos | Anfavea\" \/>\n<meta property=\"og:description\" content=\"Desde\u00a02013, o\u00a0setor automotivo brasileiro possui um programa espec\u00edfico\u00a0garantindo\u00a0previsibilidade regulat\u00f3ria\u00a0e seguran\u00e7a\u00a0para que as\u00a0empresas\u00a0possam\u00a0investir\u00a0em projetos de pesquisa e desenvolvimento.\u00a0Esse papel cabe hoje ao MOVER, o Programa Mobilidade Verde e Inova\u00e7\u00e3o, criado em 2024. Ele sucedeu o Rota 2030 e nasceu com o objetivo de estimular o desenvolvimento tecnol\u00f3gico, fortalecer a competitividade e acelerar a transi\u00e7\u00e3o de nossa [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/\" \/>\n<meta property=\"og:site_name\" content=\"Anfavea\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-14T18:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover-1024x530.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/conteudos\\\/programas-automotivos\\\/\",\"url\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/conteudos\\\/programas-automotivos\\\/\",\"name\":\"Programas Automotivos | Anfavea\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/conteudos\\\/programas-automotivos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/conteudos\\\/programas-automotivos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Inovar-Rota-Mover-1024x530.png\",\"datePublished\":\"2026-06-25T19:39:02+00:00\",\"dateModified\":\"2026-08-14T18:53:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/conteudos\\\/programas-automotivos\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/anfavea.com.br\\\/site\\\/conteudos\\\/programas-automotivos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/conteudos\\\/programas-automotivos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Inovar-Rota-Mover.png\",\"contentUrl\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Inovar-Rota-Mover.png\",\"width\":1744,\"height\":902},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/conteudos\\\/programas-automotivos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programas Automotivos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/#website\",\"url\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/\",\"name\":\"Anfavea\",\"description\":\"Associa\u00e7\u00e3o Nacional dos Fabricantes de Ve\u00edculos Automotores\",\"publisher\":{\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/#organization\"},\"alternateName\":\"Anfavea\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/#organization\",\"name\":\"Associa\u00e7\u00e3o Nacional dos Fabricantes de Ve\u00edculos Automotores\",\"url\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/logo-anfavea-512.png\",\"contentUrl\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/logo-anfavea-512.png\",\"width\":674,\"height\":675,\"caption\":\"Associa\u00e7\u00e3o Nacional dos Fabricantes de Ve\u00edculos Automotores\"},\"image\":{\"@id\":\"https:\\\/\\\/anfavea.com.br\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.youtube.com\\\/@anfavea_oficial\",\"https:\\\/\\\/www.instagram.com\\\/anfavea_oficial\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/anfavea\\\/?originalSubdomain=br\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programas Automotivos | Anfavea","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/","og_locale":"pt_BR","og_type":"article","og_title":"Programas Automotivos | Anfavea","og_description":"Desde\u00a02013, o\u00a0setor automotivo brasileiro possui um programa espec\u00edfico\u00a0garantindo\u00a0previsibilidade regulat\u00f3ria\u00a0e seguran\u00e7a\u00a0para que as\u00a0empresas\u00a0possam\u00a0investir\u00a0em projetos de pesquisa e desenvolvimento.\u00a0Esse papel cabe hoje ao MOVER, o Programa Mobilidade Verde e Inova\u00e7\u00e3o, criado em 2024. Ele sucedeu o Rota 2030 e nasceu com o objetivo de estimular o desenvolvimento tecnol\u00f3gico, fortalecer a competitividade e acelerar a transi\u00e7\u00e3o de nossa [&hellip;]","og_url":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/","og_site_name":"Anfavea","article_modified_time":"2026-08-14T18:53:32+00:00","og_image":[{"url":"https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover-1024x530.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/","url":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/","name":"Programas Automotivos | Anfavea","isPartOf":{"@id":"https:\/\/anfavea.com.br\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/#primaryimage"},"image":{"@id":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/#primaryimage"},"thumbnailUrl":"https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover-1024x530.png","datePublished":"2026-06-25T19:39:02+00:00","dateModified":"2026-08-14T18:53:32+00:00","breadcrumb":{"@id":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/#primaryimage","url":"https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover.png","contentUrl":"https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/08\/Inovar-Rota-Mover.png","width":1744,"height":902},{"@type":"BreadcrumbList","@id":"https:\/\/anfavea.com.br\/site\/conteudos\/programas-automotivos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/anfavea.com.br\/site\/"},{"@type":"ListItem","position":2,"name":"Programas Automotivos"}]},{"@type":"WebSite","@id":"https:\/\/anfavea.com.br\/site\/#website","url":"https:\/\/anfavea.com.br\/site\/","name":"Anfavea","description":"Associa\u00e7\u00e3o Nacional dos Fabricantes de Ve\u00edculos Automotores","publisher":{"@id":"https:\/\/anfavea.com.br\/site\/#organization"},"alternateName":"Anfavea","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/anfavea.com.br\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/anfavea.com.br\/site\/#organization","name":"Associa\u00e7\u00e3o Nacional dos Fabricantes de Ve\u00edculos Automotores","url":"https:\/\/anfavea.com.br\/site\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/anfavea.com.br\/site\/#\/schema\/logo\/image\/","url":"https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/07\/logo-anfavea-512.png","contentUrl":"https:\/\/anfavea.com.br\/site\/wp-content\/uploads\/2026\/07\/logo-anfavea-512.png","width":674,"height":675,"caption":"Associa\u00e7\u00e3o Nacional dos Fabricantes de Ve\u00edculos Automotores"},"image":{"@id":"https:\/\/anfavea.com.br\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.youtube.com\/@anfavea_oficial","https:\/\/www.instagram.com\/anfavea_oficial\/","https:\/\/www.linkedin.com\/company\/anfavea\/?originalSubdomain=br"]}]}},"_links":{"self":[{"href":"https:\/\/anfavea.com.br\/site\/wp-json\/wp\/v2\/pages\/13750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anfavea.com.br\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/anfavea.com.br\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/anfavea.com.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anfavea.com.br\/site\/wp-json\/wp\/v2\/comments?post=13750"}],"version-history":[{"count":6,"href":"https:\/\/anfavea.com.br\/site\/wp-json\/wp\/v2\/pages\/13750\/revisions"}],"predecessor-version":[{"id":900127,"href":"https:\/\/anfavea.com.br\/site\/wp-json\/wp\/v2\/pages\/13750\/revisions\/900127"}],"up":[{"embeddable":true,"href":"https:\/\/anfavea.com.br\/site\/wp-json\/wp\/v2\/pages\/16"}],"wp:attachment":[{"href":"https:\/\/anfavea.com.br\/site\/wp-json\/wp\/v2\/media?parent=13750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}